WSJ Office Network Takes Brands Beyond the Screen

Supporting my argument for greater integration of experiential and guerrilla marketing with digital out-of-home media, companies advertising on the Wall Street Journal Office Network have realized strong returns in complementing their campaigns with in-lobby sampling programs. Hyper-targeted events for Blackberry, in which brand ambassadors introduced office workers to the company's newest smartphones, successfully played off the brand awareness the mobile manufacturer generated through ads on WSJ Office Network displays.


WSJ Scores With Out-of-Home Digital Screen Strategy

"The opportunity to put product into people's hands is a tremendous complement to the media playing on our screens," said Jim Harris, CEO of the Wall Street Journal Office Network.

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