Digital Signage Show - Thoughts from Day #1

The traffic on the show floor today has been very good. Some of the conference sessions I attended were packed. While things have slowed down a bit this afternoon, all in all, exhibitors and attendees should be very happy with Day #1 of the Digital Signage Show.

The keynote presentation delivered by Gregg Kaplan, President and COO of Coinstar was standing room only. Considering the success of Coinstar's Redbox unit, of which the speech was focused, it was pretty easy to see why attendees were hanging on Kaplan's every word.

It was interesting to hear about the growth of Redbox direct from the horse's month. Having originated as a multi-product kiosk outside of McDonald's, I wasn't surprised when Kaplan talked about how entrepreneurs shouldn't be afraid to change their business models when they see that there original plans are not working.

Another nice piece of the keynote included Kaplan citing the winner of Coinstar's $10,000 Big Idea Contest. The Winner was ecoATM, a consumer electronics disposal kiosk (a company that I will certainly expand upon in the near future). We'll be seeing a lot more ecoATM systems in the near future.

I have had some great conversations through the first day of the show, including a thought-provoking and insightful discussion with Chris Borek from Target, my colleague from the Preset Group Paul Flanigan, and Eric Mauriello from Schematic. The engaging conversation encompassed the role interactive systems play in retail and the need for such applications to be used more within store environments. I wish I had a transcription of the conversation to share with you. Seeds from the conversation will surely find their way into future posts.

Be on the lookout for further information about the show and some of the conference sessions I have attended.

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