Locamoda Makes Demi Lovato's Summer Concert Tour More Social

When you have a stadium full of fans at a music concert, in this case Demi Lovato's Summer Tour, you have the opportunity to engage a passionate community brought together by a significant shared interest. It's in tapping the energy at the heart of that community that those opportunities are realized. Creating a more social concert experience, one that has the potential to connect all in attendance - and even those following the real-time stream of activity online, is beneficial to the fans, concert sponsors and advertisers, venue operators, and the artists on stage.

Whether or not you're sitting in the front row, the nosebleed seats, or in front of your computer twittering away at home, to actively participate in the concert, and the community-at-large, through a real-time, multi-platform conversation is a powerful thing. Demi Lovato's fans have Locamoda and the company's Wiffiti application to thank in seamlessly connecting people at the venue with not just each other, but fans around the world as well.

Large Wiffiti-enabled projection screens flank the stage during Ms. Lovato's summer concert tour, giving fans in the venue and at home the ability to send messages and pictures to the digital screens (via SMS and the Web). The screens also pull in Demi Lovato tagged content from Twitter and Flickr. It should come as no surprise that thousands of texts and photos are sent to the screens during each concert.



Concerts are perfect venues for Locamoda's mobile applications, especially those concerts that cater to tween and teen girls. As the ambassadors of the "New Media Triad," Steve Randall and his staff at Locamoda understand the full potential of linking mobile interactivity and digital out-of-home. By connecting fans at the venue and those at home (fans can send messages via Web-based widgets, with the opportunity to embed them across social networks), Locamoda harnesses the all-encompassing pulse that beats through the entire Demi Lovato fan base.

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