Is Inwindow Outdoor a Potential Acquisition Target?

As the unquestioned market leader in the field of storefront advertising, Inwindow Outdoor has grown into a major player in the out-of-home media sector. Since the company's founding in 2002 by entrepreneur Steve Birnhak, Inwindow has experienced exponential growth. In securing partnerships with major commercial real estate developers across the country and leveraging groundbreaking digital technologies, the Company has succeeded in elevating its medium to national prominence.

Inwindow introduced storescapes to the media community and has continued to build off of that pioneering spirit. From large-format static displays to interactive streetlevel digital billboards, the Company has built an enviable portfolio of client work. Having produced eye-popping installations for national brands from every major market category - companies such as Sony, Intel, BMW, MTV (and many more...) - Inwindow has grown into a full-fledged media brand.

While companies like Windowgain, Pearl Media, Monster Media, and Motomedia have emerged to take advantage of the widespread opportunities that the medium presents (every vacant storefront is a potential advertising display), Inwindow Outdoor has used market savvy, exclusive partnerships, and technical prowess to build a wall around its position as the undeniable leader of the sector. With the launch of its first storescape in a mall environment, the Company refers to the product as Mallways, and the industry recognition the Company received for its amazing Coraline streetlevel billboard, Inwindow is poised to make 2009 its most successful year ever.

Inwindow's high-level of growth and success leads one to think about what the company's future will look like. Will Inwindow continue as an independent entity, spreading the reach of the medium it created? Or will the Company get acquired by a larger organization? The Company could also choose to take on private investment and grow through strategic acquisitions.

Even though the Company doesn't appear to have permanent real estate assets, as its portfolio of locations rotates according to which of its real estate partners' properties are vacant, Inwindow has advertising agreements with a large number of commercial real estate companies - including three of the largest mall developers in the country. The brand equity the Company has built over the years is invaluable. With a top-notch management team and staff, Inwindow offers a potential investor or acquirer the opportunity to buy into a market leading company in a sector experiencing unprecedented growth.

With the advancement of digital window displays and rear-projection technology, over the course of the next few years retailers are going to increasingly install digital signage in their storefronts. Having amassed technical and creative expertise in this field, Inwindow could potentially establish a subsidiary - "Inwindow Retail" - to take advantage of this market opportunity. With its array of engaging, eye-popping, and groundbreaking storefront installations, Inwindow could garner significant revenue in expanding its business operations to live retailers. For retailers that house a mix of brands, Inwindow could be both a technical and media sales partner.

No matter what the Company chooses to do, the future is bright for Inwindow Outdoor.

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