Event Spotlight: Strategy Institute's Digital Signage Technology Summit

My school of thought is the more a person can learn about the inner workings of a technology or media solution the better.

Understanding the nuts and bolts at the heart of digital signage, and the critical strategies for ensuring a successful network deployment, are a must for anyone who wants to work in this industry.

Even if your company or media agency has a technology partner (or is planning on utilizing a fully-managed solution), a strong foundation of technical knowledge fosters deeper understanding of every aspect of the digital signage industry (from media placement to content creation). For example, this education will improve your relationships with technology partners, allow you to better diagnose problems before they happen, and will ease your concerns when technical issues arise.

Since we've established the importance of technical knowledge as it pertains to the digital signage industry, I point you to an upcoming conference that is sure to increase your grasp of digital signage technology:

Strategy Institute's Digital Signage Technology Summit

Close to a dozen end user case studies will be featured at the 2nd Annual Digital Signage Technology Summit, to be held on June 16 and 17, 2009 at the Orange County Convention Center in Orlando.

The benefits of digital signage as an affordable and effective way to communicate in real-time have been realized by many industries and organizations.

“For me, digital signage is all about information exchange and enhancing the experience,” said Michael Kilgore, vice president of marketing at the Tampa Bay Performing Arts Center. “We’re able to provide information and entertainment as people approach our theaters.”

The center is leveraging the sight and sound capabilities of digital signage to create a rich and immersive experience for show attendees, which in addition to programming, “can be a competitive advantage,” said Kilgore who is speaking at the Summit. Other end user case studies
include:

• Newark Beth Israel Medical Center
• Lockheed Martin Aeronautics
• Jyske Bank (Denmark)
• Georgia Aquarium
• SAIT Polytechnic (Calgary, Canada)
• The University of Texas at El Paso
• Art Institutes & South University
• Newseum
• Central Florida Community College
• Taft Stettinius & Hollister, LLP

The event is being held as part of the InfoComm line up and is the second year of partnership between Strategy Institute and the worldwide leader in audio-visual exhibitions.

“InfoComm looks forward to partnering again with the Strategy Institute, and promoting the digital signage education that is essential to understanding this vital segment of the AV industry,” said Randal A. Lemke, Ph.D., Executive Director, InfoComm International.

"Topics to be covered include the different applications of digital signage, technology selection, implementation, management and more” said Yashod Bhardwaj, Project Manager at Strategy Institute. He indicated that delegate attendees will include The World Bank, CBCI Telecom, Cornell University, Laser Light Engines, Modern Age Plastics, South East Community College, Social Security TV, Sypro Optics, Wayne State University, SmithSonian Institution, Beckman Consulting, Danville Area Community College, University of Toronto, Indico and many other public and private institutions who wish to learn more about the technology and are really motivated and ready to invest in Digital Signage.

“This event is a great place to meet others in the digital signage field, giving all of us participants the opportunity to share expertise, knowledge and new ideas,” said Jorge Palafox, who attended the event last year and is returning as a speaker. He will be sharing his insights as the digital signage coordinator at SAIT Polytechnic, a higher education institution based in Calgary, Canada.

The Summit is a must attend for end users, systems integrators, consultants, and solutions
providers of digital signage.

Contact:
Yashod Bhardwaj
Marketing Project Manager
Strategy Institute
New York Toronto
1-866-298-9343 x239
bhardwaj@strategyinstitute.com
www.strategyinstitute.com

Sphere: Related Content