Audio, gesture-based interactivity, video, holographic displays, and augmented reality encompass the technologies that Inwindow Outdoor leveraged in its most dynamic and largest ever digital window campaign. The seven city, fourteen location (Inwindow uses the term Storescape) campaign was created for the upcoming motion picture Coraline, an animated stop-motion horror fantasy film.
The campaign is an impressive use of varied technologies and represents Inwindow's coming out party in a way. Even though Inwindow pioneered the window-based outdoor advertising market, many of their previous digital campaigns were done in tandem with Monster Media. The partnership ended some time last year.
I, for one, questioned whether or not Inwindow would be able to deliver comparable interactive campaign's without Monster's technological expertise. This campaign proves, in a resounding way, that Inwindow Outdoor has the innovative technology side covered.
Friday, January 30, 2009
Inwindow Outdoor Launches Largest Ever Digital Window Campaign for Coraline
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