PRN Adds the Associated Press

In order to be successful a digital signage network must have strong content. A network's programming is paramount to building loyalty and becoming an entity that people choose to view and engage with. In the vein of building a strong foundation of content, digital signage network operators can either invest in creating their own or partner with content providers. More often than not, the larger the network the more likely you'll see companies go the content partnership route.

While developing content of your own can be valuable in building your network as a unique asset it does come at a steep price, and, in many ways, you're rolling the dice whether fickle consumers will connect with what you produce. Partnering with content providers, such as news outlets, TV networks, and Internet destinations, provide your network with a recognizable brand, or brands, to tie yourself to.

PRN, the digital signage network operator behind screens in such places as Wal-Mart, Costco, BestBuy, and ACME has a variety of content partners, including:

- NBC, ABC, CBS, Fox, Discovery HD, Food Network

The fold just got bigger as MediaWeek broke the news that PRN has added the Associated Press as a content partner for CheckoutTV, a network of 19,000 screens. A content partnership such as this has unique benefits for both parties. PRN gains a trusted news source that provides incremental value to its viewers while increasing the stickiness factor of CheckoutTV's programming.

“We are very pleased to add Associated Press to our list of premier content providers on our CheckoutTV network,” said Richard Fisher, PRN president. “We strive to provide the most appropriate, targeted programming that meets the needs of retailers and shoppers alike, and offering this valuable news and information service will certainly enhance the in-store experience.”

I can see it now...all of PRN's advertising sales agents adding the AP logo to the content partner slide on their PowerPoint presentation to media agencies. Because in the end, strong content partners support a digital signage network's advertising sales efforts.

In return, the Associated Press gains a valuable portal for its content. The 19,000 screens in PRN's CheckoutTV network act as another pipe for the Associated Press to leverage in supporting its own brand positioning.

“This arrangement to provide news content to shoppers on PRN’s in-store digital platform is a nice fit with our global goal to reach new markets,” said AP Director of New Media Markets Ted Mendelsohn.