Gas Station TV Partners With LG

The folks at aka.tv made a nice mention of a new strategic alliance between Destination Media, the owners of Gas Station TV, and LCD manufacturer LG Electronics. LG will be the exclusive screen provider for Destination Media's out-of-home media networks, and, in return, will become a major advertiser on those networks.

The response from aka.tv sites the benefits of arrangements such as this in covering the hardware costs of screen installations while providing partners with guaranteed advertising space. This is a terrific strategic alliance that gives Destination Media a great hardware partner who now has a vested interested in the success of Gas Station TV and Destination Media's other network properties. Furthermore, it gives LG a powerful network partner that it can showcase when selling hardware across the digital signage marketplace. Being the exclusive screen provider for a large out-of-home media company will only help LG secure additional business in the future.

I wonder if the exterior casing of Gas Station TV screens will be altered so that a viewer will be able to readily see that the screens are from LG. If the LG moniker is readily viewable on pump top units that provides another resounding benefit from the relationship. Even if a person at the pump didn't see an LG commercial, they would still come in contact with the LG brand.