WA Media Group and MegaPhone Deliver Interactive Streetlevel Digital Billboard

I was waiting to distribute a formal press release to tout our streetlevel digital billboard in Philadelphia for the Philadelphia 76ers, but Adrian Cotterill and his great staff at Digital Out-of-Home beat me to my own announcement.

WA Media Group, in conjunction with our technology and operations partner Motomedia, have launched Philadelphia's first-ever streetlevel digital billboard. The streetlevel digital billboard advertising Philadelphia's professional basketball team, the 76ers, is on South Street in Philadelphia, one of the city's busiest and most eclectic streets.

The most unique aspect of our streetlevel digital board in Philadelphia is the inclusion of interactive technology from our partners at MegaPhone. Leveraging technology pioneered by Megaphone, the teams at WA Media Group and MegaPhone came together and designed "Shout N'Shoot," an interactive cellphone game that allows people on the street to interact with our streetlevel digital billboard.

People walking on South Street can dial into our screen and become a player on the screen that is controlled by their voice and keypad presses. The game is fashioned after the classic arcade game Pop-a-Shot. Players increase and decrease the power of their shots with the 2 (increase) and 8 (decrease) buttons on their phones. Yelling "Shoot" into their phones activates their shot.

Sixers tickets are awarded to high scorers. Now that the team is in the playoffs, we will be awarding playoff tickets to high scorers regularly. The innovative MegaPhone application closes the loop on out-of-home media by sending an SMS message to game players. The SMS touts exclusive sixers discounts and team news.

This innovative streetlevel digital board brings together amazing technology from our partners at Motomedia and MegaPhone. Our interactive cellphone game, Shout N' Shoot, opens up the mobile channel for richer conversations with consumers, while providing all important metrics for the project.

Be on the lookout for more information on this one-of-a-kind installation. I will be posting more pictures and videos.

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