My partners at Motomedia just launched a Streetlevel Digital Billboard for the television show "Pushing Daisies" in London. The Streetlevel Billboard offers touch and motion interactivity, as well as scent emission (meaning passersby get wafted the scent of fresh cut grass).
Kenny Mclean, the Director of Motomedia and my partner, said the brief was one of his most challenging to date, with a four-meter-wide projected interactive image designed to promote the U.S. television series Pushing Daisies.
The installation uses touch foil to allow users to “interact” with Anna, the show’s main character. When the screen is touched, Anna “gasps, comes to life and smiles. The background is a field of daisies that open as part of the sequence. A central cloud graphic then displays a trailer for the program.
Be on the lookout for more innovative installations in the coming weeks and months from Motomedia, including projects in New York City and India.
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