Thursday, April 24, 2008

Google Now Offering Mobile Banner Ads



Mobile marketing has taken another step forward as Google is now offering mobile banner ads - the mobile version of web bage banner advertisements. Previosuly, Google only offered sponsored text ads through its mobile search engine and those of its partners.

The Google Mobile team writes:

These look like standard image ads for desktop web pages but they are smaller to fit on mobile screens and they run on the mobile content network. Take a look at the mobile image ads example page to see samples….For advertisers, mobile image ads serve as a branding tool and have shown to have good clickthrough rates. Advertisers using mobile image ads will also benefit because we only show one image ad per mobile page. For publishers, mobile image ads provide added flexibility.

(Via TechCrunch)


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